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Introduces the principles and skills of effective argument. Bachelor's degree in Marketing, Communications, Business, or related field. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Introduces the fundamental principles of communication law and ethics. Integrates students experiences in cooperative education with classroom concepts and theories. Consumer Behavior. Marketing Research. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Examines the development, procedures, economic functions, and responsibilities of advertising. Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. Covers a proven selling process and presents compelling solutions to customers. Ethical issues in persuasion are addressed throughout the course. Focuses on the entire sales effort. Digital Marketing. Explores communicative and cultural practice from a wide variety of theoretical perspectives. (4 Hours). MKTG6226. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Does not require coding or algorithm development. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. (3 Hours). Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. About. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Opens New Window. Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. Beyond Television. #Black Twitter and Black Digital Culture. Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. Communication Theory. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. Also examines contemporary issues in marketing that can affect organizational success. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Family relationships are some of the most important and influential relationships in which people are involved. (4 Hours). Going-to-market topics include managing value-added resellers and distributors. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. Northeastern University. Surveys the communication process in complex organizations. Focuses on developing and executing sales. Investigates the role of the producer in the production of content for traditional and new media venues. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Communication Research Methods. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. Covers team selling and relationship marketing. COMM1511. Explore Our Degrees Gather Here. Digital Marketing. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. (4 Hours). Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. (4 Hours). (1-4 Hours). Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. (4 Hours). (4 Hours). Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. Marketing and Communications Manager. (4 Hours). Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. (4 Hours). TTY 617.373.3768 Here professors know their subjects and how to get you ready for a career after you graduate. 2022-2023 Northeastern University (3 Hours). Minimum of 3-5 years of professional experience in communications, marketing, or journalism. COMM3445. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. Examines the impact of technology on the marketing of goods and services. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). Communication Law. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. COMM6320. COMM2912. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. COMM2550. MKTG2720. Elements of Debate. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. have in conveying meaning and constructing and negotiating interpersonal relationships. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Graduate Research Practicum in Marketing. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. (4 Hours). Focuses on ethical principles, issues, and dilemmas in communication. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Offers special topics in marketing. (4 Hours). Advertising and Brand Promotion. (4 Hours). Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). Communication and Storytelling. Marketing Research. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Environmental Issues, Communication, and the Media. Risk Communication. The Assistant Director will develop the strategy in . Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. Focuses on theories of and approaches to the study of intercultural communication. Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. Associate Dean for Administration and Finance. Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. Boston, MA. (4 Hours). One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Communication in a Digital Age. Sports communication is an emerging area within communication studies and journalism programs. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Dan Mabery | Vice President for University Relations. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. COMM2555 and GAME 2555 are cross-listed. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Attribute(s): NUpath Integration Experience, COMM6102. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Data Storytelling, Visualization, and Communication. (3 Hours). ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. COMM1450. Consumer Behavior. Creating Business Value with Data and AI Technologies. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. This course incorporates materials from communication, psychology, anthropology, and sociology. Managing Customer Engagement in a Service World. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. MKTG4983. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. (4 Hours). (4 Hours). Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. Also studies the impact of mass communication on the outcome of elections. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Bouv Marketing and Communications Web Request. MKTG6318. )Stephen, A. T., Yakov BartStukent2017. MKTG4506. Office of the Dean. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester.