This site uses Akismet to reduce spam. Tags are small snippets of HTML coding that tell engines how to properly “read” your content. Pay attention mostly to those that convey some useful data, not the ones that are used just for entertainment and decoration. You want to be careful when using these HTML tags for SEO, though. It was first introduced by Facebook in 2010 and further recognized by other major social media platforms (LinkedIn, Google+, etc. This means you need to focus attention on responsive and mobile designs. As for the length, it is considered to be a good practice to keep it about 200 characters. Others have little or no impact on rankings. Tags are small snippets of HTML coding that tell engines how to properly “read” your content. In fact, you can vastly improve search engine visibility by adding SEO tags in HTML.

– highlights the topic of the title. Thus, these tags used to be the ones that got stuffed with keywords up to madness. OG tags let you control how the information about your page is represented when shared via social channels. Some tags are vital for SEO. Second, it prevents cannibalization that happens when pages that are less important than other similar ones get higher rankings. There are some tips on writing the ones that Google will definitely like: It is advisable to keep it under 70 characters long, otherwise it can be cut in SERPs, and some of your important words may be omitted. That’s when the ALT tag comes into play. Related. This creates a link to a webpage but tells search engines to ignore the connection. This means you don’t have to do anything but write viral content. As a result, now the importance of these tags as well as of the whole header tag hierarchy has lessened. Plus, try to keep your descriptions rather short — about 125 characters, as screen readers will cut off alt texts at around this mark. What about the & section of your site's HTML document? Though meta description is not a ranking factor, it still determines whether the user is going to click on your page thus influencing a click-through rate. When you use h1 as the title of your page, try to make it visible to visitors, as most likely, this h1 conveys the main topic of your page's content. These little snippets of coding are far more valuable to your success than you might think. HTML
Elements. …chunks of text that exist in HTML. El “name” muestra el nombre de la etiqueta y el “content” el contenido de esa etiqueta. Copyright © 2008 - 2020 Required fields are marked *. So instead of having rankings spread across the different variations of your domain name, you’re specifically telling Google which one you want to rank. Header tags are the headings (h1-h6) you use to structure your page. HTML is the language that you can use to tell search engines exactly what your website is about and how they should rank you. Complete List of HTML Meta Tags. Header tags are often used to break up the content to make it easier to read. Plus, if any page is in the section that is disallowed from crawling by a robots.txt file, then any robots tag in HTML of this page will be ignored. 4. In spite of all this evidence, we can't but agree that title tags are used in three places of the highest visibility: From time to time, Google chooses not to use your title tag but displays a different one. So be realistic about HTML5’s benefits. Write the description that provides context to your content and use a keyword where it is suitable. It appears that meta descriptions are even more query-dependent than titles. They are invisible to users (unless they look them up in the page's source code), and they provide data about your page to search engines. and Bing. Do the contents of your head matter? Defines an abbreviated form of a longer word or phrase. This is a real ace up your sleeve. These can stop crawlers from sites like Google from accessing the content. Beware that malicious crawlers may ignore all your robots tag's parameters, so if you use them as a measure of security, it won't do you any good. Moreover, usually your h1 (if you use it once as a page's title) will be similar to your title tag in HTML. Search engines and people like will go off of this information when looking for specific topics. 30. Without these tags, you’re far less likely to really connect with an audience. Then gradually this value increased up to 300 characters. At one time, the keyword tag was vastly important to SEO. To check your headings for keywords, open your WebSite Auditor's project, go to Content Analysis > Page Audit > Content optimization, and analyze the Body section: While search engines read your meta tags, your visitors read text. And this could reduce exposure during image searches. A title tag is one of the first things that people see in SERPs. Go to Content Editor > Titles & Meta tags and make your title look awesome: If you do not want Google to rewrite your titles or punish you for causing poor user experience, please do not stuff your titles with a million keywords. Sorry for asking, of course you do, and that sandwich was wholegrain (maybe). The
element can be placed as the first or as the last child of a
element. Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. Everything will surely be fine. So give it your best shot. Otherwise, the reader can simply leave the page without engaging the content at all. Extreme Weather Events Linked to Climate Change Cost Billions in Damages, Biodegradable Plastic Won’t Save China From the Plastic Crisis. As your headings introduce main points of each section of the page, it is a good idea to include your target keywords and their synonyms into them. The result will be displayed similar to this: As you may remember, a featured snippet occupies the position above all the results. No keyword-stuffing though! Think of it as a “vote” for articles. Its flexibility and automated processes make setting up an SEO-optimized site quick and easy. It was like that till search engines decided not to always look at tags and get the info on their own. If you do not add this tag to your HTML, search engines will crawl and index all your pages by default. Keep in mind, while the usage of one h1 per page made a real SEO difference before HTML5's popularity, now it is possible to use a few h1 tags per page. In one of the hangout sessions, John Mueller mentioned that they were adjusting the description on the basis of the user's query. However, you want to make sure you’re not confusing your potential visitors. Do its contents influence how your site performs in the eyes of search engines? For one thing, you can fit more characters of text on Facebook than you can on Twitter. Getting high-quality backlinks is only part of SEO. Without HTML tags for SEO, those readers would never know your website exists. An image will make your shareable link 500% more attractive. Pretty annoying, but Google is not the one to force into doing what you want. However, Google doesn’t look at the keyword meta tag and prefers to find terms directly from your content. This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers. Discover the key HTML tags and attributes that are crucial to good SEO. Such bolded words draw users' attention. This is among some of the more important HTML tags for SEO especially if you’re trying to market a specific URL. All created by our Global Community of independent Web … When you have a few pages with identical content, you can use a canonical tag to tell search engines which page should be prioritized. If you want to use this additional opportunity to rank higher by means of image optimization, then first of all, check for empty alt texts. If necessary, you can further segment h2 sections with h3, h4, and so on. Use them strategically to introduce the main point of each section. Open graph supports things like descriptions and images as well. As a rule, Google uses the description specified in the , but when there is a need for more information or more context to match the query, it can take some parts of the content as well. Today search engines still understand what a page is about from a title tag. In this guide, you’ll learn how to use, and not to use, the six most important meta tags for SEO: Meta title; ... How to Craft the Perfect SEO Title Tag (Our 4-Step Process) How to add a title tag to your page. In the end, HTML tags end up separating the SEO rookies from the pros, and the right HTML tags often separate the #1 ranking from the #10 ranking. If you know a little about HTML you will know that HTML tags are (mostly) used to format content - these tags tell the browser how to display the content on the page. The robots tag is a useful element if you want to prevent certain articles from being indexed. An important part of engaging the audience is using images. The alt attribute of this tag tells search engines the picture is about cooking pork with onions. Get 33 seo optimized HTML website templates on ThemeForest. And avoid duplicate descriptions — search engines may think that you have duplicate content on your website. In HTML a title tag looks like that: Title tags used to be of huge importance to search engines. It’s also what Google will display when the article is shown in search results. In fact, some of the tags above are automatically added by WordPress. Does the article title have to match the tag? As duplicate content is punished by death penalized, this tag is a killer feature. Just do not stuff your page with an array of different headings. Which tags are those lil' precious helpers, you may ask. What's more, when a page is level-structured, it is much easier for visitors to read it and comprehend the most important parts in a short amount of time. Meta tags es el nombre en inglés de los llamados “elementos meta” o “meta etiquetas” en español. What Are HTML Tags for SEO? ), but they are used exclusively by Twitter. 6. Through our handy Ask The Doctor service, we get a lot of e-mails asking us about HTML5’s effect on Search Engine Optimisation (SEO). It is clear that you want to attract more visitors, but you surely would like them to stay and convert, not bounce immediately. You see, the devil is in the details. Anyway, a long title is not a mistake, there is no punishment for it. When talking about SEO it is common for the term search engine to be used interchangeably with Google. It improves how search engines list your content. Twitter Cards can include titles, images, video players, site name and even the author of the article. The useful images are images of products, screenshots of some processes, your logo, infographics, diagrams, etc. Keep in mind that it should be between 60-90 characters, otherwise, it may be truncated. Meta tags are HTML elements in the head section of your website. Search engines use them to learn specific information about your page, such as the title and description of the content. While these meta tags won’t be displayed to readers on your website directly, they are a vital piece of any technical SEO … Previously, a website could have stunning graphics and great content but it was difficult for search engine bots to index all the on-page elements, especially embedded animations. If a landing page is not optimized to perfection, then trying to promote your content is a waste of effort. And a vast portion of those visitors is coming from search engines. But what about search engines? And given the amount of competition on the Internet, you need every advantage possible. Es decir, un meta tag no hace variar la apariencia de una página web, pero son imprescindibles e importantísimos para los buscadores webs. Roughly 70% of all search traffic moves through Google. So, optimizing your meta description for target keywords is still quite important. And this is in addition to how social media uses content tags to show your articles. Meta description can be seen in two places of the highest visibility: Similar to the deliberate use of titles by Google, the description displayed in SERPs may differ from the one that you specified in the section. And if you don’t have something readily available that people can view from a hand-held device, it will reflect your rankings in search. In this case, you can just add a noindex tag for this page. Thus, these tags used to be the ones that got stuffed with keywords up to madness. . You can use Structured Data Markup Helper. Just make sure you’re linking to content that supports and expands the article. However, it won't be displayed in SERPs, it will be shown as the summary when your page is shared. There is much debate about how important the semantic tags are and what Google actually does with them, so here is a screenshot of a relatively high-traffic site I worked on two years ago with Jason Barnard, in which the red line shows the moment the semantic HTML5 tags were integrated into the page templates and you can see the 30% gain in traffic that resulted. GitHub Gist: instantly share code, notes, and snippets. If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. This is the label of your content and how searches see your page in Google and Bing. To inform search engines you have a responsive design available, you can add the following: It’s important to note that Google puts emphasis on websites that are mobile-friendly. And you know the drill — do not overuse them! What if the searcher was looking for recipes? All Rights Reserved. There are some reasons why this problem may occur: I think you should know it. The tags we described here, are just some (but certainly not all) of the new tags in HTML 5, which will affect SEO in some way. The h1 of your page will match the query, and your subheadings (h2, for example) will make a chronological list in a featured snippet. For instance, take a look at this meta tag: This is an example of someone using the key phrase “high-quality bicycle parts” while highlighting the business might be in Nevada.
– not often used, but great for supporting points of

. The
tag specifies self-contained content, like illustrations, diagrams, photos, code listings, etc. A website optimized for Google will also perform well in other search engines such as Yahoo! Make it easier for search engines and humans when looking up your content. Twitter will fall back on OG data in the event it cannot find specific information. It makes your images accessible both to search engines (by telling them what a particular image means) and to people (by displaying an alternative text in case a particular image cannot be loaded or helping screen readers convey images). Don’t get me wrong, keywords will still have some kind of role in content. What should you do in this situation? It’s all about quality content and readability. It is really easy to optimize titles! However, these tags help search engines read your content in a more efficient way. All meta tags describe the metadata of the page—that is, the meta tags contain information about the information to be presented on this page. Your main task here is to make it speak to your potential audience and drive more clicks. There are none few ways to tweak this problem, as you cannot possibly write the description to match all the queries. For example, using the title, “10 Ways to Bake Chicken” and then changing the title tag to: “Why You Should Eat Chicken” would result in confusion. It’s good for sharing links with readers without supporting the SEO of the other page. But, using something like “10 Ways to Bake Chicken in 2018” relates to the article as well as letting people know the recipes are up to date for 2018. While we can’t answer in great detail (Messrs Google, Yahoo, Bing, and their friends haven’t sent us in-depth details of their algorithms), we’ve rounded up some useful facts from Google, the world’s most dominant search engine. Well, the answer to this quest — there is no safe length. This possibility may help you enhance the performance of your links on social media, thus driving more click-throughs and increasing conversions. Las etiquetas meta en SEO, o meta tags en inglés, son trozos de código HTML que incluimos en una página web con el objetivo de comunicarnos con los motores de búsqueda. However, a meta description tag is only one type of meta tag that you might find within the head of an HTML tag. Follow this guide to learn about on-page SEO essentials. In case you have a few URLs with identical content, specify a element in the page's HTML. Copyright © 2020, Link-Assistant.Com — Home of the best Internet marketing tools, Update Old Content for a Quick Boost in Search, SEO Guide to a Perfectly Optimized Landing Page, New Website SEO: How to Avoid the Sandbox Effect. Remember to use character savers, like the ampersand (&) symbol instead of ‘and', the slash (/) instead of ‘or', etc. Linking out to something that isn’t relevant to your topic can result in search penalties. It only makes sense to use a robots tag if you want to change any of these parameters. Here's every type of meta tag you need to know about. As you know, now they take all the factors into consideration to give the best matching answers to our queries. In the end, it’s HTML tags for SEO that will affect how your website performs on the Internet. The value of meta description is very close to the title's. Because some articles might not be the most affluent for rankings. This one is very similar to the meta description tag. Thus, it should be: The alt text attribute is a part of an image tag, and it provides a description for an image. You don’t want to accidentally hurt your rankings for the particular page. 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