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British Airways: Stakeholders Objectives. By accepting, you agree to the updated privacy policy. You can quickly view the flight number, route, departure time, flight status, a countdown to the departure time and the weather at your destination. Web. 1954, The practice of management, Harper Business, New York. 2021-03-04T16:31:55Z British Airways is the largest airline in the United Kingdom based on fleet size, or the second largest, behind easyJet, when measured by passengers carried. Another responsibility that has gained prominence for all multinational companies is to engage diversity and create an inclusive culture. Our vision is to be the worlds leading airline group on sustainability. The initiatives undertaken by the company are part of a broader strategy to brand the company as a socially responsible business and little initiative is done to show its moral duty. Customers: British Airways fulfil their responsibilities by providing best quality services to their customers in accordance with the price they charge. The Chief executive and the Chairperson acted as the change agents for the company. British Airways has adopted a number of competitive strategies to gain a large number of customers. The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different countries around the world, these employees were the ones dealing and serving the millions of British Airways customers without them it is almost impossible for British Airways to meet their customers demand, pure example could be when in September 2019 British Airways pilots had a two days of strike which resulted the company to lost almost 121 million just within two days of strike by not even all their employees but just their pilots only and that shows how financially important employees are to British Airways. BA Stakeholders Stakeholder Relationships BA is for a two-way communication The integration of CSR initiatives with the business strategies and practices of the company has become extremely important for companies (Carroll 1999). 132-141. stream The company has created a low-carbon project with the aid from their customers to fund the building of a community swimming pool in the UK. As the UKs flag carrier, we have a responsibility to help create a sustainable future for our planet, and were on a mission to be carbon net zero by 2050. Do not sell or share my personal information. Web. Speaking Polymath's content originality, depth of research and connectivity with readers set it apart from other content publishing platforms that lack perspective. Also, British Airways has established a separate department i.e. Further, this company merged with Iberia in 2011 and introduced basic economy fares for long routes to provide low price services to customers (Boon, 2019). The figure demonstrates that the use of CSR responsibility helps in understanding the relation between the sustainable responsibilities of the company as well as grade the responsibilities in order of hierarchy. endstream Also, the major activities of the company depend upon a number of suppliers and employees of the organization. British Airways CSR (Corporate Social Responsibility) Analysis. << Write by: . /Length 2045 Topics covered in this session are: Why is knowing your stakeholders important? Further disclosure of the CSR efforts of the company is also an important aspect to demonstrate transparency. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. British Airways 2012. Now, it's time to say Goodbye to Unemployment and . The SlideShare family just got bigger. Web. Long-run performance of an organisation is decided by the strategic management which is a set of decision and cover the area including environmental scanning, strategy formulation, strategy implementation and evolution and control. The third most highest financial performing stakeholders of British Airways are the customers, those customers are both from locally and internationally, 58% of them were male in the financial year 2016 and the rest 42% were female according to British Airways, the average annual personal income of their customers is little over 56,000 and their average age is 48, the total annual passengers of British Airways in the year 2016 was 45.9 million in which 6.1 million of those were domestic and the rest 39.8 million customers were international passengers from four different continents except Australia which according to British Airways annual financial report generated more than 1.7 billion in the year 2016 and that shows how financially important customers are to British Airways business. Based on the challenges presented above, British Airways identifies the areas where their CSR activities must be based on. Published September 7, 2018. The extension is adjacent to the Great Barn at Harmondsworth, which is considered a remnant of heritage landscape for West Middlesex, and as of 2012, is now under the ownership of English Heritage, highlighting its importance. As British Airways wrestles with the fallout of a massive data breach , a financial upstart has used the incident to promote the nimbleness of its own technology and . 1,155m, -95.3% This article talks about British Airways in which complete information regarding its business is given. The SlideShare family just got bigger. Carroll, AB 1991, The pyramid of corporate social responsibility; Toward the Moral Management of Organizational Stakeholders, Business Horizons, vol 34, no. << /Length 3238 /Metadata 4 0 R Corporate governance allows British Airways to establish a structure that distributes the rights of the people. Case Study British Airways Stakeholder Analysis, 1 british airways, stakeholder analysis, petya laleva, British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer), 2012 London Legacy: Consumers with Disabilities, Social Media Seminar Presentation 2009 11 25, Razorfish Liminal 2011 Customer Engagement In Transition, Lloyds banking group theoretical approach, The-new-normal-of-consumer-behavior-and-how-to-respond, Chief Customer Officer - Customers advocates enter the boardroom, EEA Networking Event - Channel Programs And ROI, Kobie Quarterly Review - Financial Services Edition - Mar 2014, Magdalena Matell - Innovation Nation issue Winter 2015, Digital strategies in asset management - BI-SAM, Building strategic partnerships (in fintech) by Arthur T. Corry, DevSecOps Platform Telemetry Dashboard Demo, Meeting 2. 3, pp. www.businessdictionary broadly defined strategy as a alternative which is chose to make happen desired future outcome, such as achievement of goal or solution of problem. /StructTreeRoot 7 0 R (2019). The new funding should help British Airways continue to invest in seats . Case Study - Stakeholder theory and its Being a student of marketing, our professor always gives us assignments on analysis of working styles of various companies. BusinessEssay. He said the British Airways stopped its operations in Pakistan in 2008 due to security reasons, adding with the marked improvement in security situation, foreign airlines are expressing interest to start their operations here. Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. iOS Version 14.4 (Build 18D52) Quartz PDFContext, AppendMode 1.1 Each has string association with the company. endobj Flying is magic connecting us to our world and bringing people, places and communities closer together. Web. Oneworld is a platform wherein frequent travelers with any of the airlines in the alliance would be "British Airways CSR (Corporate Social Responsibility) Analysis." Now customize the name of a clipboard to store your clips. Aspects related to employee relations and engagement and support of employees have to be undertaken by the company. send you account related emails. Available seat km Using British Airways, explain how the internal . British Airways is one of the leading premium airline groups operating mostly from the United Kingdom. Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. Stakeholders Objectives of British Airways. British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. % "British Airways CSR (Corporate Social Responsibility) Analysis." Theoretically, BA could be fined as much as 20 million or 4 percent of their global turnover - whichever is higher (and in BA's case this would be the global turnover figure). Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. This endeavour will be immensely helpful to the imminent climate change, which may cause great harm to human society. All you need to do toavail of a classy service is order your Assignment Help in the United Kingdom and we will assign youa British expertand will deliver an excellent solution and that too before the deadline. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. Activate your 30 day free trialto continue reading. Managing customer experience is also an important aspect of developing the British Airways brand. 51-71. average student. Samplius.com is owned and operated by RATATATA LTD 48 Vitosha Boulevard, ground floor, 1000, Nevertheless, there is an inverse relation in that stakeholder 's interests might persuade a firm's financial accounting law-making.. The latest changes to BA's new distribution strategy will drive it closer to achieving IATA's goal of 20% of indirect bookings through NDC APIs by the end . Found a great essay sample but want a unique one? The company should manage its competitors and suppliers all the time to gain a competitive advantage in the industry and to provide effective services to customers. CSR is often dubbed as philosophy or practice that corporate managements do. /Type /Metadata The whole profitability of British Airways depends on its customers ("British Airways", 2019). How Do Stakeholders Influence Business Activities?. stakeholders such as customers, suppliers, employees and owners. 39-48. "British Airways CSR (Corporate Social Responsibility) Analysis." In the beginning, the company was owned by the state government, after which it became a . Corporate Social Responsibility. We will occasionally I don't have enough time write it by myself. At British Airways, we're on a journey to create a better, more sustainable future. Goodpaster, KE & Matthews, J,JB 1982, Can a corporation have a conscience?, Harvard Business Review, vol 60, no. << Various forms of community and social activity, that the company plans to participate in, are charity and partnership with community organisations and NGOs to invest for community development. Want to receive an original paper on this topic? Business Analysis The models are applied to understand CSR as a strategy adopted by a British company. legal department to comply with all regulations of government authorities. 2 Growing global leadership positions. The company has also changed its fleets to enhance customer and employee safety. I own and manage the relationship . British Airways includes not only the customers in their marketing activities, but also the stakeholders of the firm (Hill, Jones and Schilling 2014). Keeping in view their concern regarding customer experience, the company has upgraded its fleet from Boeing 776 to 777, which promises to provide improved customer experience. British . You can read the details below. Branding of the British Airways and managing it, as a socially responsible brand, the company can gain strategic advantage. Apply to Stakeholder British Airways jobs now hiring on Indeed.com, the worlds largest job site. 503-530. The airline was launched in 1979 as Jersey European Airways following the merger of Intra Airways and Express . This is a concern as the company has posted a loss in 2012. 1. In other words art and scienc Retrieved 27 December 2019, from https://www.britishairways.com/en-gb/information/travel-advice. Clipping is a handy way to collect important slides you want to go back to later. PScript5.dll Version 5.2 BA Stakeholders Stakeholder Relationships BA is for a two-way communication To learn more about this course, visit this link: https://www.mindsmapped.com/courses/business-analysis/business-analysis-fundamentals-with-hands-on-training/. Further, British Airways also provides various financial and motivational incentives to its employees such as effective remuneration packages, discounts on flights, training opportunities, etc. The first and the foremost economic responsibility of any company is to look into the financial performance. Find out how our engineering and aircraft maintenance teams can help you. (British Airways 2012, p. 40). This essay will demonstrate the application of communication and stakeholder theory, British Airways will be the brand that this essay will focus on from its background, history, and facts, it will also define its stakeholders and explain deeply on how to prioritise them in terms of their financial performance in the organisation, this essay will also analyse the reasons why it is been prioritised and its justification as well, on top of that this essay will use R. Edward Freemans stakeholder theory and also professor Milton Freemans shareholder theory to support its argument and standpoint and these two theories would relate to the practical situations of the organisation. History of British Airways | SeatMaestro. BusinessEssay. Activate your 30 day free trialto continue reading. British Airways is to be fined 20m after losing the personal and financial details of more than 400,000 customers in a cyber attack. Revenue passenger km Management of Organisational Stakeholders British Airways' corporate social responsibility places a substantial emphasis on the management of numerous stakeholders. Tap here to review the details. Celebrate over 100 years of British Airways history. The company is committed to the development of the society, it has participated in various disability programs and cooperated with NGOs to provide benefit to the disadvantaged groups of the society. British Airways exists today because of you. Figure 4 indicates customers are 'keep satisfied' stakeholders since they are the target audience and expect a 'quality service' thus BA strives to meet their needs. In the following section, the discussion would be on main two ethical issued which British Airways experience. The main idea of Druckers theory is that companies are institutions, and institutions do not exist in isolation. IAG converts 14 A320neo family options into firm orders International Airlines Group (IAG) is converting 14 A320neo family options, announced in August Meet the directors, management and committees steering us to future success. /Filter /FlateDecode The company strives to reduce carbon dioxide emission in the atmosphere by 50 percent until 2020 (British Airways 2012). The last on the list of major British Airways stakeholders are their competitors which in this case happens to be EasyJet, Virgin and other, these stakeholders has no direct financial stake in British Airways but same as the above stakeholders of the communities they could have a major financial impact on British Airways depending on the way they act for example back in the early 2000s British Airways used to be the biggest airline in the UK in terms of both passenger numbers and fleet size and destinations then in early 2004 EasyJet overtook the position by offering a cheaper tickets and probably better customer service and that resulted a negative financial impact to British Airways as most European destinations were overtaken by EasyJet. 1.2 Impact of different stakeholders on the business of British Airways It is also one of the objectives of British Airways to ensure the rights of its stakeholders with maintaining their growth and development. Along with this, British airways also provides details regarding the financial position of the company to its shareholders (Parsa Lohani, 2019).