This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. Would love your thoughts, please comment. K-Pop's wide appeal across Asia is due to several factors. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. One of the administrators behindthe BTS on Billboard! (Normal here means they fall between the two red outer lines in the graph above.) February 14, 2022. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Register in seconds and access exclusive features. Because most of kpop fans are tweens and teens. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. These trends are unsurprising for several reasons. You need a Statista Account for unlimited access. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. . Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. We also offer combined rates with MusicThinkTank. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. [Online]. This is a BETA experience. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . There are also historical and economic ties with the region. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. A paid subscription is required for full access. Business opportunities soon followed. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. As the K-pop fandom's political organization becomes even more mainstream,. As a Premium user you get access to the detailed source references and background information about this statistic. Korean Foundation for International Cultural Exchange. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. As for gender, female respondents dominate the survey results with a total of 94.58%. (2020). JavaScript is disabled. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. A Medium publication sharing concepts, ideas and codes. Of course, there were a. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. Top North and South American Cities for K-Pop. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. Spanish tracks and collaborated with local artists. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. The industrys significant growth also leads to the significant growth of a number of fans all around the world. to incorporate the statistic into your presentation at any time. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. 3. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Check out our five best free-to-play Kpop games made especially for KPop fans. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? (Photo by Jordan Strauss/Invision/AP). account, CJ, says that there is a team of seven people who run the BTS on Billboard! 19, 2017, in Los Angeles. We at Brandwatch love data, K-pop, and we definitely love BTS. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. Please create an employee account to be able to mark statistics as favorites. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. statistic alerts) please log in with your personal account. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. K-pop is a genre of South Korean popular music. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Yet K-Pop has made great strides in bridging the cultural divide. [Price List], 5 Steps For Sending The Perfect Demo Submission. Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. They have no real life knowledge so they just believe and go hard for anything. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. There was some surprises like Loona's female count being so high, 70% is really high for girl group. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. If you are an admin, please authenticate by logging in again. name in many more countries and that they will gradually continue rising even higher," CJ wrote. 1. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. (February 14, 2022). Happy reading! Access to this and all other statistics on 80,000 topics from, Show sources information As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Profit from the additional features of your individual account. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. In, Korean Foundation for International Cultural Exchange. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. Participation is voluntary and all information is confidential. (February 25, 2020). The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). This is consistent across both Instagram Followers and YouTube Views. You must be a member in order to leave a comment. They run fan sites, create self-designed band merchandise and produce. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. Welcome back! figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. So again pick an age. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. . Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question:
This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. Uncover where K-Pop has made its mark globally and where its biggest audience lies. First was the young, diverse, and digitally native Generation Z coming of age. 75 1 Profit from the additional features of your individual account. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! You can also find the Tableau Public visualization dashboard I've created to support this article. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. Engagement performance compares an artist's performance to other artists who have the same reach. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Here, Im using Python as the programming language. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. Youve successfully signed in. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Business Solutions including all features. Statista. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Idols are usually young. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. The reason is that fangirls are loyal, passionate and more willing to pay. "BTS always seem to do better and better after each comeback, especially on the charts. To use individual functions (e.g., mark statistics as favourites, set Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. There are also historical and economic ties with the region. As for students, it is dominated by age ranging from 15 to 20 years old. "Popularity of South Korean pop music (K-pop) worldwide in 2021." On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. You can only download this statistic as a Premium user. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Lalu, benarkah fans Kpop terbesar ada di Indonesia? Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. "How popular is K-pop in your country at the moment? Visuals Visuals Visuals. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. If you are an admin, please authenticate by logging in again. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. However, K-Pop history has seen some exceptions, for example, TWICE. What do you want to do? From new album releases to concert coverage, our site has it all. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. Contrarily for males, the money that they spend is around $50 to $100. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. Original question: "How popular is K-pop in your country at the moment? For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. The K-Pop wave has been well documented in the United States. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . They appoint South Korean stars as brand ambassadors . Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. 2. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Tentu, hal ini belum bisa dikonfirmasi. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Culture Queen. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. In Korea, Kpop (both male and female groups) are largely made up of female fans. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. K-Pop itself has been crafted with the goal of accessibility in mind. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. K-Pop itself has been crafted with the goal of accessibility in mind. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. Korean Foundation for International Cultural Exchange. Below are the age demographics fan report for third generation K-Pop idol girl groups. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. As soon as this statistic is updated, you will immediately be notified via e-mail. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being .